Independent Thoughts

Yuvraj Singh, India’s most sought after cricketer is joining hands with Reebok, the world’s leading sports brand unveiling his new personalized bat. For the first time ever in the history of international cricket, a cricketer has used a bat sticker emblazoned with his personal design that commemorates his personality and style. UV stands for a cool synonym of Yuvraj. It’s contemporary, youthful and has an exuberant ring to it and has an immediate connect with Yuvraj Singh. This cool yet contemporary bat sticker design is similar to the tattoo, Yuvraj wears on his arm.

The Colors black and gold have been used to symbolize dynamism, power and most of all victory. The symbol of the feather represents a desire to rise, to be unique. Its also represents self confidence and a fighting spirit. “My bat is the most important part of my cricketing life. My bat has to stand for something I believe in and what I represent, therefore I decided to personalize it”, said Yuvraj Singh.